Students will analyse and report, on the a digital business case study using the Harvard Case Study Methodology. Include detail of the ways in which Accor has innovated its business model focusing on each market segment and related customer value proposition.
Word limit: 2,000 Submission elements: Your Report is the main item to be submitted with a 2,000 word limit. The format is detailed in the guide included below. In addition, students must include in the appendix to the report 1) their hand written case notes and 2) their case analysis worksheet completed by hand in the templated used for the Komatsu case 3) completed each CVP canvas completed.
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